Privacy Policy

1. Who we are

This Privacy Policy explains how Fuentes Zapata LLC (“we”, “us”, “our”) collects, uses, and protects information when you use the GTM Stack Advisor website and assessment tool (the “Site”). We are based at 1021 E Lincolnway Suite #6645, Cheyenne, Wyoming 82001, United States. You can reach us at jorge@fuenteszapata.co.

2. Information we collect

We collect information in the following ways:

• Information you provide: name, email address, company, website, and any answers you submit through the GTM Stack Advisor assessment or contact forms.
• Automatically collected information: IP address, browser type, device information, pages visited, referring URLs, and interactions with the Site.
• Cookies and similar technologies: small data files stored on your device to remember preferences, measure performance, and personalize content.

3. Third-party tools we use

The Site uses third-party services that may collect, process, or store information about your visit, including:

• Lovable Cloud / Supabase — database, auth, and server functions that store assessment answers and lead information.
• HubSpot — CRM, contact records, and recommendation notes. See HubSpot's Privacy Policy.
• Resend / Lovable managed email — delivery of respondent reports and owner alerts from our sending domain.
• Google Analytics — traffic and behavior analytics.
• Google Tag Manager — tag management.

These providers may set their own cookies and process data according to their own privacy policies.

4. How we use your information

• To operate, maintain, and improve the Site and assessment scoring engine.
• To generate and deliver your personalised GTM stack report by email.
• To respond to inquiries and provide requested services.
• To send newsletters, updates, and marketing communications (when permitted).
• To measure traffic, performance, and advertising effectiveness.
• To comply with legal obligations and protect our rights.

5. Legal bases (EU/UK visitors)

If you are in the EU or UK, we process your personal data under one of the following legal bases: your consent, performance of a contract, compliance with a legal obligation, or our legitimate interests (e.g., to understand how the Site is used and to improve our services).

6. Sharing of information

We do not sell your personal information. We share information only with:

• Service providers acting on our behalf (e.g., Lovable Cloud, HubSpot, Resend, Google).
• Authorities when required by law or to protect our legal rights.
• A successor entity in the event of a merger, acquisition, or asset sale.

7. Cookies

Cookies help us understand how you use the Site and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

8. Data retention

We retain personal information only as long as needed to fulfill the purposes described in this Policy, or as required by law. Assessment data is retained so we can improve the scoring model and follow up with relevant recommendations.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the processing of your personal information, as well as the right to object to processing or withdraw consent. To exercise these rights, email jorge@fuenteszapata.co.

10. Security

We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.

11. Children's privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from them.

12. International transfers

Your information may be processed in the United States or other countries where our service providers operate. By using the Site, you consent to such transfers.

13. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent revision.

14. Contact

Questions about this Policy? Email jorge@fuenteszapata.co. See also our Terms & Conditions.